Objective

Frequent Media, a growing marketing agency based in Cape Town, required a modernised website that better reflected their brand identity, professionalism and range of services. Their existing website was outdated, lacked a cohesive tone and visual consistency and did not effectively communicate their service offerings. It also failed to provide a portfolio of completed projects, limiting their ability to showcase their experience to potential clients.

Strategy

X Digital proposed a complete website overhaul with a fresh, updated design to align with Frequent Media’s brand voice and vision. Key elements of the strategy included:

· Service Highlighting: Clear and prominent display of all service offerings on the homepage to immediately inform and engage visitors.

· Imagery and Copy Update: New visuals and updated copywriting were created to ensure a consistent tone of voice and better storytelling across the site.

· Vision and Mission Emphasis: The company’s vision and mission were strategically placed on the homepage to give visitors a deeper understanding of Frequent Media’s purpose and values.

· Portfolio Development: A brand-new portfolio section was added to showcase successful projects offering social proof and building credibility with prospective clients.

· Brand Video Integration: A high-quality brand video was incorporated into the homepage to visually communicate the company’s story, services and unique value in an engaging and dynamic way.

· SEO Optimization: Updated on-page SEO practices were implemented to improve search visibility and user experience.

Results

The revamped website delivered a fresh, cohesive and professional online presence for Frequent Media. The new structure clearly communicates their services, strengthens their brand identity and provides a solid foundation for business growth and client acquisition.

Packages Used

Overview

Frequent Media required a corporate brand video that would communicate their services, brand values and unique approach to marketing in a clear and engaging way. As a growing agency, they needed a versatile, high-quality video asset that could be used across their website, social media platforms and client presentations to strengthen brand awareness and build credibility.

To meet the client’s needs quickly and cost-effectively, X Digital developed a brand video using a mix of curated stock footage, high-quality imagery and a professionally recorded voiceover.
Key elements of the project included:

· Stock Footage and Imagery Selection: Carefully selected visual content to align with Frequent Media’s tone, services and brand story.

· Scripting and Voiceover: A compelling script was developed to clearly articulate their brand message, supported by a professional voiceover recording to create a polished final product.

· Dynamic Editing: Strategic editing was used to combine footage, imagery and voiceover into a seamless, visually engaging video designed to hold viewers’ attention and leave a lasting impression.

· Brand Alignment: The video’s colour grading, typography and messaging were crafted to match Frequent Media’s refreshed brand identity, ensuring consistency across all marketing touchpoints.

The final brand video successfully captured Frequent Media’s story and service offering, providing them with a versatile piece of content that now features on their new website homepage, social media platforms and in client communications. The video has helped create a more professional and engaging first impression for the brand.

Packages Used