Website Design
Social Media Management
For My T, we redesigned and developed a premium ecommerce website created to elevate brand perception, improve the customer journey and support nationwide online sales.
The Brief
My T, a Cape Town-based start-up selling premium CBD tea, needed a website that better reflected the quality and positioning of the brand.
Their existing website was basic and lacked the clean, modern aesthetic needed to communicate a premium product offering. As an ecommerce business, the platform also needed to do more than look good — it had to create a seamless shopping experience from product discovery through to checkout and delivery.
The objective was to reposition My T online with a refined, trustworthy and conversion-focused website that could support growth across South Africa.
Our Approach
We approached the project with a focus on minimalism, usability and ecommerce functionality.
The website was redesigned to create a cleaner and more premium customer experience, while key conversion elements were introduced to make purchasing easier, clearer and more appealing.
Every decision was designed with intention:
to build trust, reduce friction and help turn interest into completed orders.
The Solution
Key improvements included:
- Premium homepage redesign with product listings positioned for immediate visibility
- Clear nationwide delivery messaging to build trust and encourage purchase confidence
- Courier Guy integration allowing delivery orders to be processed automatically after checkout
- 10% first-purchase coupon displayed during checkout to support conversions
- Blog section development for recipes, lifestyle content and SEO value
- SEO optimisation to improve visibility, user experience and organic traffic
- Streamlined ecommerce journey from product discovery to secure checkout
The Outcome
The result was a cleaner, more modern and conversion-focused ecommerce website that better positioned My T as a premium CBD tea brand.
By combining refined design with practical ecommerce functionality, the website created a stronger online shopping experience and gave the brand a scalable foundation for future digital growth.
Title
For My T, we launched and managed a complete digital marketing presence designed to build brand awareness, drive traffic and support ecommerce sales for their premium CBD Rooibos Tea range.
The Brief
When My T partnered with X Digital, the brand had no established online presence.
The goal was to create and manage Facebook and Instagram profiles that reflected the premium quality of the product, connected with a South African audience and generated meaningful engagement across social media.
As a CBD-based product, My T also faced advertising challenges, with Meta initially flagging ads as promoting illegal products despite CBD being legal in South Africa. The challenge was to find a compliant way to market the brand while still reaching new customers and supporting online sales.
Our Approach
We approached the project with a focus on brand building, compliance and performance.
The strategy needed to balance organic social media growth with paid advertising opportunities, while carefully navigating platform restrictions around CBD-related products.
Through research, testing and campaign refinement, we developed an approach that allowed My T to maintain a professional online presence, build trust with customers and drive traffic through both social media and Google advertising.
The Solution
Key elements included:
- Facebook and Instagram setup and optimisation aligned with My T’s premium brand identity
- Monthly content planning, copywriting and scheduling to maintain a consistent online presence
- Community management to support engagement and build trust with followers
- Compliant paid social advertising strategy developed through research, testing and campaign refinement
- Google Ads campaign management to increase website traffic and support ecommerce sales
- Performance reporting and optimisation to track results and continuously improve campaign effectiveness
The Outcome
The result was a structured and active digital marketing presence for My T across both organic and paid channels.
By combining social media management, compliant paid advertising and Google Ads, we helped the brand increase visibility, reach new audiences and create stronger pathways from awareness to online purchase.
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