Website Design
Social Media Management
Paid Advertising & Google Advertising
Videography & Photography
Graphic Design
For Tiletoria, we designed and developed a high-performance catalogue website that transforms how customers discover products, explore ranges and request quotes across multiple regions.
The Brief
Tiletoria, one of South Africa’s leading flooring and sanware retailers, approached us with a clear challenge — their existing website was no longer aligned with the scale, quality or ambition of the brand.
The platform was outdated, difficult to navigate and lacked a clear user journey, resulting in friction for customers trying to browse products or take the next step.
As a business that doesn’t operate on a traditional ecommerce model, the objective wasn’t to “sell online” — it was to create a seamless digital catalogue experience. One that allows customers to explore an extensive product range and easily convert that interest into qualified quote enquiries across Cape Town, Johannesburg and Durban.
The vision was simple:
Build a website that reflects the premium in-store experience, while functioning as a central driver of customer engagement and lead generation.
Our Approach
With full control of the platform, we reimagined the website from the ground up — focusing on clarity, usability and scale.
We introduced a clean, minimal design system that aligns with Tiletoria’s brand positioning, while building a structured backend that supports a large and growing product catalogue.
Every decision was guided by a single goal:
Reduce friction and increase intent.
The Outcome
The result is a website that not only reflects the quality of the Tiletoria brand, but actively supports it — turning passive browsing into measurable customer intent.
By bridging the gap between digital discovery and in-store conversion, the platform now functions as a core driver within Tiletoria’s marketing ecosystem, not just a static online presence.
Title
For Tiletoria, we developed and managed a multi-platform social media ecosystem designed to elevate brand perception, expand audience reach and drive consistent engagement across channels.
The Brief
Tiletoria had built a strong reputation offline, but their digital presence didn’t reflect the same level of quality or scale.
Their social media footprint was limited to a few platforms, with inconsistent content and a lack of clear direction. While the foundations were there, the execution wasn’t aligned with the premium positioning of the brand or its long-term growth ambitions.
The challenge wasn’t just to “post more content” — it was to reposition the brand digitally.
The goal was to create a refined, minimal and aspirational presence that would:
- Attract a higher-value audience
- Diversify their reach across platforms
- Translate brand interest into measurable engagement
Our Approach
We took a multi-channel, strategy-first approach — focusing on both where the brand shows up and how it shows up.
Beyond refining their presence on core platforms, we expanded into new channels where untapped audiences were already engaging with design, architecture and lifestyle content.
At the same time, we redefined the visual direction — introducing a more minimal, aesthetic-driven content style that aligns with Tiletoria’s premium identity, while still remaining commercially effective.
Every piece of content was built with intention:
Inspire, engage and guide users closer to action.
Results over a period of 4 months
Total reach
%
Reach
Followers on Tik Tok
%
YouTube views
Interactions
Monthly impressions
The Solution
Our role extended beyond content creation into full-scale social media management and optimisation.
Key elements included:
- Platform expansion strategy introducing Pinterest, TikTok and YouTube to complement Facebook, Instagram and LinkedIn
- Content ecosystem development including reels, product features, design inspiration, blog integration and video content
- Consistent publishing and scheduling across all platforms to maintain visibility and momentum
- Active community management ensuring ongoing engagement, response and interaction with audiences
- Monthly analytics and reporting to track performance, identify trends and refine strategy
- Ongoing content planning based on data-led insights to drive continuous growth and improvement
The Outcome
The result is a cohesive and scalable social media presence that reflects the true quality of the Tiletoria brand.
By aligning content, platforms and strategy, we transformed their social channels into a consistent driver of awareness, engagement and brand perception — not just a passive marketing layer.
For Tiletoria’s March Yard Sale, we planned and managed a short-term paid advertising campaign designed to generate awareness, drive high-intent traffic and support in-store footfall over a focused two-day sales period.
The Brief
Tiletoria’s March Yard Sale was a limited two-day campaign offering customers major savings across selected ranges.
With such a short promotional window, the objective was clear — build urgency quickly, reach the right audiences and drive customers to take action before the sale ended.
The campaign needed to support both brand awareness and buying intent, ensuring customers across key regions were exposed to the promotion and guided toward the relevant products, locations and offers.
Our Approach
We developed a multi-channel paid media strategy across Meta and Google, combining visual discovery with high-intent search visibility.
On Meta, we used a mix of carousel ads and still creatives to showcase discounted products, sale messaging and campaign urgency.
On Google, we built a campaign structure designed to capture customers actively searching for tiles, flooring and related product categories during the sale period.
The strategy was simple:
Create demand, capture intent and convert attention into store visits and enquiries.
The Solution
Key campaign elements included:
- Meta carousel ads showcasing multiple product offers in a scrollable format
- Meta still ads designed to create fast awareness and reinforce sale urgency
- Google Search campaign targeting high-intent users actively searching for relevant products
- Google Shopping campaign to increase product visibility during the promotional window
- Performance Max campaign to broaden reach across Google’s network and support conversion opportunities
- Location-focused campaign messaging to drive customers toward the relevant Tiletoria branches
- Short-window optimisation to maximise visibility and performance within the two-day sale period
Google Advertising results over 2 weeks
Impressions
Interactions
Total Spend
%
ROAS
%
CTR
Conversions
Link Clicks
The Outcome
The result was a high-impact paid advertising campaign that supported one of Tiletoria’s strongest promotional periods.
By combining Meta’s visual reach with Google’s intent-based advertising, the campaign created strong awareness before and during the Yard Sale, while helping drive qualified traffic to both digital touchpoints and physical store locations.
Over the two-day period, the campaign helped contribute to significant in-store activity and over R3 million in sale revenue.
Paid Advertising results over 2 weeks
Views
Clicks
Engagements
Total Spend
Title
For Tiletoria, we produced ongoing visual content designed to elevate brand perception, showcase completed projects and support their wider digital marketing ecosystem across multiple platforms.
The Brief
As a premium flooring and sanware brand, Tiletoria needed visual content that reflected the same level of quality, sophistication and attention to detail customers experience in-store.
The objective was not only to showcase products, but to present them within aspirational spaces and engaging digital content that could strengthen the brand’s online presence across social media, advertising and web platforms.
One of the key productions involved a luxury residential project reveal shoot within Val de Vie Estate, where Tiletoria products featured throughout the home.
The goal was to capture the space through both photography and videography in a way that felt cinematic, refined and aligned with the premium positioning of the brand.
Alongside larger productions, Tiletoria also required ongoing short-form visual content to support day-to-day marketing campaigns and social media growth.
Our Approach
We approached each production with a balance of storytelling, aesthetics and platform functionality.
For the Val de Vie project reveal, the focus was on capturing the atmosphere, textures, finishes and architectural details of the home through carefully planned photography and cinematic videography.
At the same time, we developed ongoing content tailored for digital platforms including Instagram, TikTok, Facebook and YouTube — ensuring the brand maintained a consistent stream of engaging visual content optimised for different audiences and formats.
Every piece of content was designed with intention:
To make the brand feel more aspirational, premium and visually recognisable online.
The Solution
Our content production services included:
- Luxury project reveal photography and videography showcasing completed residential spaces featuring Tiletoria products
- Professional interior and architectural photography focused on finishes, textures and spatial design
- Cinematic walkthrough videography designed to create a premium viewing experience
- Short-form reel production tailored for Instagram, TikTok, Facebook and YouTube
- Product-focused visual content highlighting installation quality and design inspiration
- Platform-optimised editing and formatting for multiple digital channels
- Ongoing content production support integrated into Tiletoria’s wider marketing strategy
The Outcome
The result was a versatile and scalable visual content library that strengthened Tiletoria’s digital presence across multiple platforms.
By combining high-end project photography and videography with consistent short-form social content, the brand was able to showcase its products in a more aspirational and engaging way — helping bridge the gap between inspiration, product discovery and customer engagement.
For Tiletoria, we developed a wide range of graphic design and branded marketing assets designed to strengthen brand consistency across both digital and physical customer touchpoints.
Title
The Brief
As Tiletoria’s digital presence and marketing activity expanded, the brand required a more cohesive and visually refined design system across its promotional material.
The challenge was to ensure every asset — from large-scale print applications to smaller branded touchpoints — reflected the same premium positioning, minimal aesthetic and professional standard associated with the Tiletoria brand.
Alongside day-to-day design requirements, the business also needed creative support for campaigns, showroom promotions, product marketing and internal brand consistency across multiple branches.
Our Approach
We approached each design project with a strong focus on brand alignment, clarity and visual impact.
Rather than treating each item as an isolated design task, we ensured all collateral formed part of a broader and more consistent visual ecosystem — helping strengthen recognition and maintain a premium customer experience across all platforms and environments.
Whether designing for large-format print, digital marketing or internal brand assets, the goal remained the same:
create clean, intentional and visually engaging designs that support the brand’s wider marketing objectives.
The Outcome
The result was a cohesive visual identity system that strengthened Tiletoria’s premium positioning across both online and offline marketing channels.
By maintaining consistency across every customer-facing asset, the brand was able to present a more refined, recognisable and professionally aligned presence — whether viewed on a billboard, social media feed, catalogue or showroom campaign.
The Solution
Our graphic design support included:
- Billboard and large-format print design for high-visibility advertising campaigns
- Product catalogues and promotional brochures designed to showcase ranges in a clean and accessible format
- Email signature design aligned with Tiletoria’s brand identity
- Marketing collateral and promotional assets for campaigns, launches and seasonal promotions
- Digital advertising creatives for Meta and Google campaigns
- Social media graphics and branded content assets across multiple platforms
- Ongoing brand consistency management across both print and digital touchpoints
Other Projects
