Professional Branding Packages to Elevate Your Business
At X Digital, our branding packages are built to help businesses create a strong and memorable brand identity. Whether you’re starting fresh or refining your existing brand, we provide flexible solutions and branding packages that align with your goals and vision.
What Our Branding Packages Include
Our branding packages cover all key areas of branding, including brand strategy, brand identity development, brand audits, rebranding, and brand repositioning. These services work together to ensure your brand is clear, consistent and engaging across every platform.
Flexible Combo Branding Packages
Looking for a more comprehensive solution? Our combo branding packages bundle multiple branding services at a discounted rate. This allows you to invest in everything you need, without exceeding your budget.
Tailored to Your Needs
Each branding package can be customised to suit your business. Whether you’re a startup or a growing company, we’ll help you build a brand that stands out.
Trusted by a Range of Clients - Your Branding Packages
X Digital is a fully remote digital marketing agency based in Cape Town, South Africa, offering expert services across industries. With access to a broad network of creative professionals, we deliver top-tier results without the overhead costs. Clients we’ve worked with include Tiletoria, Frequent Media, Reddam House Durbanville, Overberg Suzuki, From High School To Uni, @Union Rugby Agency, Fierce Printing, My T and more. Let us help bring your brand vision to life — starting right here with your personalised branding packages quote builder.
Branding
Our Packages
Brand Strategy
Brand Identity
Brand Audit
Rebranding
Brand Positioning
Combo Packages
R3,999.99
/ once off
Foundation
Define your brand’s core elements, including mission, vision & target audience with a foundational strategy
Brand discovery session (2 hours)
Basic audience persona development
Brand mission and vision statement creation
SWOT analysis
R7,999.99
/ once off
Comprehensive
A deeper dive with competitor analysis, audience segmentation & a messaging framework for a holistic strategy
Advanced brand discovery session (2 hours)
Advanced audience persona development
Brand mission and vision statement creation
SWOT analysis
Competitor analysis
Detailed audience segementation
Brand messaging framework
R14,999.99
/ once off
Full Strategy Suite
A comprehensive plan including marketing strategies, customer journey mapping & a 1-year brand roadmap
Comprehensive brand discovery session (2 hours)
Advanced audience persona development
Brand mission and vision statement creation
SWOT analysis
Competitor analysis
Detailed audience segmentation
Brand messaging framework
Marketing channel strategy
Customer journey mapping
1 Year brand roadmap
R3,999.99
/ month
Visual Basics
Your brand’s visual foundation with logo design, colour palette & typography selection
Logo design - 2 x concepts
Colour pallet selection
Typography selection
2 x Rounds of revisions
R7,999.99
/ month
Visual Identity
A full brand identity including secondary logos, iconography & business stationery designs
Logo design - 3 x concepts
Colour pallet selection
Typography selection
3 x Rounds of revisions
Secondary logo design
Iconography & patterns
Basic stationary design (business card, letterhead, email signature)
R11,999.99
/ month
Complete Identity
A complete brand identity, including social media templates, packaging design & a full brand kit
Logo design - 4 x concepts
Colour pallet selection
Typography selection
Unlimited rounds of revisions during design phase
Secondary logo design
Iconography & patterns
Basic stationary design (business card, letterhead, email signature)
Social media templates (x 5)
Packaging design (1 x design)
R1,999.99
/ month
Surface Audit
Quick overview of your brand’s online presence with a website & social media audit, as well as a summary report
Website and social media audit
Summary report of findings
R3,999.99
/ month
Deep Audit
In-depth analysis with competitor benchmarking & actionable improvement recommendations
Website and social media audit
Summary report of findings
Competitor benchmarking
Recommendations for improvement
R5,999.99
/ month
Actionable Audit
Comprehensive audit with a detailed action plan & a consultation session to discuss findings
Website and social media audit
Summary report of findings
Competitor benchmarking
Recommendations for improvement
Detailed action plan with priorities
1 x Consultation session to discuss findings
R4,499.99
/ month
Visual Refresh
Give your brand a refreshed look with updated logo, colour scheme & typography
Updated logo design (2 x concepts)
Colour and typography update
Brand imagery suggestions
2 x Rounds of revisions
R8,499.99
/ month
Mini Rebrand
A complete refresh including updated brand messaging & stationery redesign
Updated logo design (3 x concepts)
Colour and typography update
Brand imagery suggestions
3 x Rounds of revisions
Brand messaging updates
Stationery redesign
R12,499.99
/ month
Full Rebrand
Full rebranding with strategy, brand guidelines & social media/website refresh
Updated logo design (2 x concepts)
Secondary logo design
Colour and typography update
Brand imagery suggestions
Unlimited rounds of revisions during design phase
Brand messaging updates
Stationery redesign
Comprehensive rebranding strategy
Updated brand guidelines
Social media & website refresh suggestions
R3,999.99
/ once off
Discovery
Identify your brand’s target market and develop a unique selling proposition
Target market analysis
Unique selling proposition (USP) development
R5,999.99
/ once off
Strategic Position
A strategic positioning statement with competitor analysis
Target market analysis
Unique selling proposition (USP) development
Competitor Analysis
Position statement creation
R8,999.99
/ once off
Market Leadership
Position your brand as a leader with perception mapping and marketing channel alignment strategy
Target market analysis
Unique selling proposition (USP) development
Competitor Analysis
Position statement creation
Perception mapping
Marketing channel alignment strategy
R7,999.99
/ once off
Brand Starter
A starter package including logo, colours, typography, basic strategy & guidelines
Brand identity creation (logo, colours, typography)
Basic brand strategy (mission, vision & values)
Basic guidelines
R11,999.99
/ once off
Brand Builder
Strategic brand positioning to strengthen your brand’s presence
Brand identity creation (logo, colours, typography)
Basic brand strategy (mission, vision & values)
Standard brand guidelines
Packaging design (1 x design concept)
Strategic brand positioning
R15,999.99
/ once off
Enterprise Pro
A comprehensive solution to elevate your brand’s impact
Brand identity creation (logo, colours, typography)
Basic brand strategy (mission, vision & values)
Standard brand guidelines
Packaging design (1 x design concept)
Strategic brand positioning
Full rebranding (if applicable)
Market leadership brand positioning
Brand Strategy Packages
Foundation
Define your brand’s core elements, including mission, vision & target audience with a foundational strategy- Brand discovery session (2 hours)
- Basic audience persona development
- Brand mission and vision statement creation
- SWOT analysis
- Competitor analysis
- Detailed audience segementation
- Brand messaging framework
- Marketing channel stategy
- Customer journey mapping
- 1 Year brand roadmap
Comprehensive
A deeper dive with competitor analysis, audience segmentation & a messaging framework for a holistic strategy- Advanced brand discovery session (2 hours)
- Advanced audience persona development
- Brand mission and vision statement creation
- SWOT analysis
- Competitor analysis
- Detailed audience segementation
- Brand messaging framework
- Marketing channel stategy
- Customer journey mapping
- 1 Year brand roadmap
Full Strategy Suite
A comprehensive plan including marketing strategies, customer journey mapping & a 1-year brand roadmap- Comprehensive brand discovery session (2 hours)
- Advanced audience persona development
- Brand mission and vision statement creation
- SWOT analysis
- Competitor analysis
- Detailed audience segementation
- Brand messaging framework
- Marketing channel stategy
- Customer journey mapping
- 1 Year brand roadmap
Foundation
Define your brand’s core elements, including mission, vision & target audience with a foundational strategy- Brand discovery session (2 hours)
- Basic audience persona development
- Brand mission and vision statement creation
- SWOT analysis
- Competitor analysis
- Detailed audience segementation
- Brand messaging framework
- Marketing channel stategy
- Customer journey mapping
- 1 Year brand roadmap
Comprehensive
A deeper dive with competitor analysis, audience segmentation & a messaging framework for a holistic strategy- Advanced brand discovery session (2 hours)
- Advanced audience persona development
- Brand mission and vision statement creation
- SWOT analysis
- Competitor analysis
- Detailed audience segementation
- Brand messaging framework
- Marketing channel stategy
- Customer journey mapping
- 1 Year brand roadmap
Full Strategy Suite
A comprehensive plan including marketing strategies, customer journey mapping & a 1-year brand roadmap- Comprehensive brand discovery session (2 hours)
- Advanced audience persona development
- Brand mission and vision statement creation
- SWOT analysis
- Competitor analysis
- Detailed audience segementation
- Brand messaging framework
- Marketing channel stategy
- Customer journey mapping
- 1 Year brand roadmap
Brand Identity Packages
Visual Basics
Your brand’s visual foundation with logo design, colour palette & typography selection- Logo design – 2 x concepts
- Colour pallet selection
- Typography selection
- 2 x Rounds of revisions
- Secondary logo design
- Iconography & patterns
- Basic stationary design (business card, letterhead, email signature)
- Social media templates (x 5)
- Packaging design (1 x design)
Visual Identity
A full brand identity including secondary logos, iconography & business stationery designs- Logo design – 3 x concepts
- Colour pallet selection
- Typography selection
- 3 x Rounds of revisions
- Secondary logo design
- Iconography & patterns
- Basic stationary design (business card, letterhead, email signature)
- Social media templates (x 5)
- Packaging design (1 x design)
Complete Identity
A complete brand identity, including social media templates, packaging design & a full brand kit- Logo design – 4 x concepts
- Colour pallet selection
- Typography selection
- Unlimited rounds of revisions during design phase
- Secondary logo design
- Iconography & patterns
- Basic stationary design (business card, letterhead, email signature)
- Social media templates (x 5)
- Packaging design (1 x design)
Visual Basics
Your brand’s visual foundation with logo design, colour palette & typography selection- Logo design – 2 x concepts
- Colour pallet selection
- Typography selection
- 2 x Rounds of revisions
- Secondary logo design
- Iconography & patterns
- Basic stationary design (business card, letterhead, email signature)
- Social media templates (x 5)
- Packaging design (1 x design)
Visual Identity
A full brand identity including secondary logos, iconography & business stationery designs- Logo design – 3 x concepts
- Colour pallet selection
- Typography selection
- 3 x Rounds of revisions
- Secondary logo design
- Iconography & patterns
- Basic stationary design (business card, letterhead, email signature)
- Social media templates (x 5)
- Packaging design (1 x design)
Complete Identity
A complete brand identity, including social media templates, packaging design & a full brand kit- Logo design – 4 x concepts
- Colour pallet selection
- Typography selection
- Unlimited rounds of revisions during design phase
- Secondary logo design
- Iconography & patterns
- Basic stationary design (business card, letterhead, email signature)
- Social media templates (x 5)
- Packaging design (1 x design)
Brand Audit Packages
Surface Audit
Quick overview of your brand’s online presence with a website & social media audit, as well as a summary report- Website and social media audit
- Summary report of findings
- Compeitor benchmarking
- Recommendations for improvement
- Detailed action plan with priorities
- 1 x Consultation session to discuss findings
Deep Audit
In-depth analysis with competitor benchmarking & actionable improvement recommendations- Website and social media audit
- Summary report of findings
- Compeitor benchmarking
- Recommendations for improvement
- Detailed action plan with priorities
- 1 x Consultation session to discuss findings
Actionable Audit
Comprehensive audit with a detailed action plan & a consultation session to discuss findings- Website and social media audit
- Summary report of findings
- Compeitor benchmarking
- Recommendations for improvement
- Detailed action plan with priorities
- 1 x Consultation session to discuss findings
Surface Audit
Quick overview of your brand’s online presence with a website & social media audit, as well as a summary report- Website and social media audit
- Summary report of findings
- Compeitor benchmarking
- Recommendations for improvement
- Detailed action plan with priorities
- 1 x Consultation session to discuss findings
Deep Audit
In-depth analysis with competitor benchmarking & actionable improvement recommendations- Website and social media audit
- Summary report of findings
- Compeitor benchmarking
- Recommendations for improvement
- Detailed action plan with priorities
- 1 x Consultation session to discuss findings
Actionable Audit
Comprehensive audit with a detailed action plan & a consultation session to discuss findings- Website and social media audit
- Summary report of findings
- Compeitor benchmarking
- Recommendations for improvement
- Detailed action plan with priorities
- 1 x Consultation session to discuss findings
Rebranding Packages
Visual Refresh
Give your brand a refreshed look with updated logo, colour scheme & typography- Updated logo design (2 x concepts)
- Colour and typography update
- Brand imagery suggestions
- 2 x Rounds of revisions
- Brand messaging updates
- Stationery redesign
- Comprehensive rebranding strategy
- Updated brand guidelines
- Social media & website refresh suggestions
Mini Rebrand
A complete refresh including updated brand messaging & stationery redesign- Updated logo design (3 x concepts)
- Colour and typography update
- Brand imagery suggestions
- 3 x Rounds of revisions
- Brand messaging updates
- Stationery redesign
- Comprehensive rebranding strategy
- Updated brand guidelines
- Social media & website refresh suggestions
Full Rebrand
Full rebranding with strategy, brand guidelines & social media/website refresh- Updated logo design (2 x concepts)
- Secondary logo design
- Colour and typography update
- Brand imagery suggestions
- Unlimited rounds of revisions during design phase
- Brand messaging updates
- Stationery redesign
- Comprehensive rebranding strategy
- Updated brand guidelines
- Social media & website refresh suggestions
Visual Refresh
Give your brand a refreshed look with updated logo, colour scheme & typography- Updated logo design (2 x concepts)
- Colour and typography update
- Brand imagery suggestions
- 2 x Rounds of revisions
- Brand messaging updates
- Stationery redesign
- Comprehensive rebranding strategy
- Updated brand guidelines
- Social media & website refresh suggestions
Mini Rebrand
A complete refresh including updated brand messaging & stationery redesign- Updated logo design (3 x concepts)
- Colour and typography update
- Brand imagery suggestions
- 3 x Rounds of revisions
- Brand messaging updates
- Stationery redesign
- Comprehensive rebranding strategy
- Updated brand guidelines
- Social media & website refresh suggestions
Full rebrand
Full rebranding with strategy, brand guidelines & social media/website refresh- Updated logo design (2 x concepts)
- Secondary logo design
- Colour and typography update
- Brand imagery suggestions
- Unlimited rounds of revisions during design phase
- Brand messaging updates
- Stationery redesign
- Comprehensive rebranding strategy
- Updated brand guidelines
- Social media & website refresh suggestions
Brand Positioning Packages
Discovery
Identify your brand’s target market and develop a unique selling proposition- Target market analysis
- Unique selling proposition (USP) development
- Competitor Analysis
- Position statement creation
- Perception mapping
- Marketing channel alignment strategy
Strategic Position
A strategic positioning statement with competitor analysis- Target market analysis
- Unique selling proposition (USP) development
- Competitor Analysis
- Position statement creation
- Perception mapping
- Marketing channel alignment strategy
Market Leadership
Position your brand as a leader with perception mapping and marketing channel alignment strategy- Target market analysis
- Unique selling proposition (USP) development
- Competitor Analysis
- Position statement creation
- Perception mapping
- Marketing channel alignment strategy
Discovery
Identify your brand’s target market and develop a unique selling proposition- Target market analysis
- Unique selling proposition (USP) development
- Competitor Analysis
- Position statement creation
- Perception mapping
- Marketing channel alignment strategy
Strategic Position
A strategic positioning statement with competitor analysis- Target market analysis
- Unique selling proposition (USP) development
- Competitor Analysis
- Position statement creation
- Perception mapping
- Marketing channel alignment strategy
Market Leadership
Position your brand as a leader with perception mapping and marketing channel alignment strategy- Target market analysis
- Unique selling proposition (USP) development
- Competitor Analysis
- Position statement creation
- Perception mapping
- Marketing channel alignment strategy
Combo Packages
Brand Starter
A starter package including logo, colours, typography, basic strategy & guidelines- Brand identity creation (logo, colours, typography)
- Basic brand strategy (mission, vision & values)
- Basic guidelines
- Packagin design (1 x design concept)
- Strategic brand positioning
- Full rebranding (if applicable)
- Market leadership brand positioning
Brand Builder
Strategic brand positioning to strengthen your brand’s presence- Brand identity creation (logo, colours, typography)
- Basic brand strategy (mission, vision & values)
- Standard brand guidelines
- Packagin design (1 x design concept)
- Strategic brand positioning
- Full rebranding (if applicable)
- Market leadership brand positioning
Ultimate Brand
A comprehensive solution to elevate your brand’s impact- Brand identity creation (logo, colours, typography)
- Basic brand strategy (mission, vision & values)
- Standard brand guidelines
- Packagin design (1 x design concept)
- Strategic brand positioning
- Full rebranding (if applicable)
- Market leadership brand positioning
Brand Starter
A starter package including logo, colours, typography, basic strategy & guidelines- Brand identity creation (logo, colours, typography)
- Basic brand strategy (mission, vision & values)
- Basic guidelines
- Packagin design (1 x design concept)
- Strategic brand positioning
- Full rebranding (if applicable)
- Market leadership brand positioning
Brand Builder
Strategic brand positioning to strengthen your brand’s presence- Brand identity creation (logo, colours, typography)
- Basic brand strategy (mission, vision & values)
- Standard brand guidelines
- Packagin design (1 x design concept)
- Strategic brand positioning
- Full rebranding (if applicable)
- Market leadership brand positioning
Ultimate Brand
A comprehensive solution to elevate your brand’s impact- Brand identity creation (logo, colours, typography)
- Basic brand strategy (mission, vision & values)
- Standard brand guidelines
- Packagin design (1 x design concept)
- Strategic brand positioning
- Full rebranding (if applicable)
- Market leadership brand positioning
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Frequently Asked Questions
What is the purpose of a Brand Audit?
The purpose of a brand audit is to assess the effectiveness of your current brand strategy and performance. It involves evaluating various aspects of your brand, such as its visual identity, messaging, and overall market presence. The audit helps identify strengths, weaknesses, opportunities, and areas for improvement to ensure your brand resonates with your target audience and stands out in the market.
If I only need a slight refresh of my brand, should I choose the Visual Refresh or Full Rebrand package?
If your brand only requires minor updates to elements like your logo, colours, and typography, the Visual Refresh package is the right fit. However, if you need a complete overhaul, including updated messaging and new branding materials, the Full Rebrand package would be more appropriate, ensuring a comprehensive transformation.
What’s the difference between Strategic Positioning and Market Leadership Positioning?
Strategic Positioning focuses on defining your unique selling proposition (USP) and creating a positioning statement, while Market Leadership Positioning goes a step further. It includes competitor analysis, perception mapping, and aligning your marketing strategy to establish your brand as a leader in the market.
What are the benefits of choosing a Combo Package over individual services?
Combo packages offer a comprehensive branding solution, combining several services into one package for a more cohesive and streamlined approach. These packages save you time and money, while ensuring all elements of your brand — strategy, identity, and positioning — work together harmoniously to create a strong brand presence.
How do I know if I need a rebrand?
You might need a rebrand if:
- Your brand no longer resonates with your audience.
- Your business has changed focus or offerings.
- Competitors have surpassed you.
- Your visual identity feels outdated.
- You’re targeting a new audience.
If you’re unsure, a Brand Audit can help assess if a rebrand is necessary and guide you through the process.