Google Advertising
Social Media Management
Website Design
For J.A Property Maintenance, we developed and managed a Google Ads strategy focused on generating qualified local leads and creating a consistent pipeline of new business.
The Brief
J.A Property Maintenance, a property maintenance company based in Hillcrest, approached X Digital after struggling to generate a consistent flow of new clients.
While the business had an established customer base, they needed a reliable and cost-effective way to attract additional enquiries from homeowners actively searching for property maintenance services.
The objective was simple:
Generate qualified leads that would translate into real jobs and measurable business growth.
Our Approach
We developed a local lead generation strategy centred around Google Ads and Google Business Profile optimisation.
The campaign was built around a WhatsApp lead generation objective, making it as easy as possible for potential customers to enquire directly from their search results.
Alongside ongoing Google Ads management, we continually optimised the client’s Google Business Profile to strengthen local visibility, improve trust and maximise the effectiveness of the campaign.
Every optimisation is driven by the goal of generating qualified enquiries while delivering the highest possible return on advertising spend.
The Solution
Key elements included:
- Google campaign management targeting high-intent local searches
- WhatsApp lead generation strategy designed to reduce friction and increase enquiries
- Google Business Profile optimisation and ongoing management to improve local visibility and credibility
- Keyword research and campaign optimisation focused on attracting qualified customers
- Monthly performance monitoring and optimisation to continually improve results and efficiency
- Budget management to maximise return from a modest monthly advertising spend
The Outcome
Over an eight-month period, the campaign consistently generated qualified enquiries while maintaining an exceptional return on investment.
Google Ads has became a reliable source of new business, generating revenue well beyond the cost of advertising and complementing the client’s existing customer base.
Google Advertising results over 8 months
Average Monthly Ad Spend
Qualified Leads Generated
Direct Revenue Generated
Return on Ad Spend
For J.A Property Maintenance, we developed and managed a consistent social media presence designed to strengthen brand awareness, build customer trust and keep the business top of mind within the local community.
The Brief
While Google Ads was introduced to capture high-intent local enquiries, X Digital also identified the need for a consistent organic social media presence to support the wider marketing strategy.
With the majority of their audience engaging on Facebook and Instagram, the objective was to create a consistent stream of content that showcased their services, demonstrated the quality of their work and reinforced their credibility with both existing and prospective customers.
Rather than relying solely on paid advertising, the business wanted a digital presence that reflected the professionalism of their work and supported long-term brand growth.
Our Approach
We developed a content strategy focused on consistency, trust and local relevance.
Content was designed to showcase completed projects, highlight the range of property maintenance services offered and keep the business visible within the communities they serve.
By maintaining a regular posting schedule and consistent visual identity, we helped position J.A Property Maintenance as a reliable and trusted local service provider.
Every piece of content was created with intention:
To build familiarity, reinforce credibility and support the wider lead generation strategy.
The Outcome
The result is a professional and consistent social media presence that complements J.A Property Maintenance’s wider digital marketing strategy.
By regularly showcasing completed work and maintaining active Facebook and Instagram profiles, the business strenthens customer trust, remaining visible within the local community and creating additional touchpoints that support both new and existing customer relationships.
The Solution
Key elements included:
- Facebook and Instagram management tailored to the client’s local audience
- Monthly content planning and scheduling to maintain a consistent online presence
- Content creation showcasing completed projects, services and business updates
- Branded visual design aligned with the company’s identity and professional image
- Caption writing designed to educate, engage and encourage enquiries
- Ongoing community management through audience interaction and engagement
- Performance monitoring and content refinement to continually improve results
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