Digital Marketing
Objective
From High School To Uni, a Switzerland-based business helping students and parents with the university transition, had an established but underutilised presence on Facebook and Instagram. They lacked a clear digital strategy to effectively reach and engage their audience.
The objective was to create and implement a structured social media plan that consistently communicated their expertise, engaged students and parents and supported their brand values.
Strategy
X Digital developed and executed a monthly digital marketing strategy tailored to From High School To Uni’s goals.
Key focus areas included:
· Creating a cohesive content calendar that reflected the brand’s tone, values and goals.
· Monthly content planning and scheduling for Facebook and Instagram.
· Creation of audience-specific posts, designed to inform, guide and engage students and parents.
· Writing engaging, audience-specific captions that connected authentically with students and parents.
· Ongoing management of posting schedules, community engagement and content optimisation based on analytics.
Results
Organic Instagram Growth
%
Reach
%
Content Interactions
%
Link Clicks
%
Visits
Organic Instagram Growth
%
Reach
%
Content Interactions
%
Link Clicks
%
Visits
Organic Tik Tok Growth
Video Views
Profile Views
Likes
Total Viewers
Organic Tik Tok Growth
Video Views
Profile Views
Likes
Total Viewers
Organic Facebook Growth
%
Reach
%
Content Interactions
%
Link Clicks
%
Visits
Organic Facebook Growth
%
Reach
%
Content Interactions
%
Link Clicks
%
Visits
Post-project
X Digital continues to provide From High School To Uni with ongoing monthly digital marketing services, supporting the brand’s growth and maintaining a consistent presence across Facebook, Instagram, Tik Tok & YouTube.
Packages Used
Branding
Overview
From High School To Uni needed a stronger, more professional brand identity across its digital platforms. Their existing online presence lacked cohesive visuals, consistent typography, a defined colour palette and clear navigation tools such as Instagram Highlights.
The objective was to refine their brand presence, improve user experience, and create a visual identity that reflected their professionalism and supportive role for students and parents.
X Digital implemented a foundational branding update, including:
· Standardising the brand’s visual language: defining and applying a consistent colour palette, typography and imagery style.
· Designing custom Instagram Highlight Icons to match the brand identity and improve profile navigation.
· Creating visual templates for future posts to maintain consistency across all content.
· Updating the brand’s visual guidelines to ensure ongoing brand consistency on social platforms.
The project resulted in enhanced visual consistency and stronger brand recognition across social media platforms, improved user experience on Instagram through organised Highlight Icons, a more professional and polished presentation that aligned with the brand’s values and audience expectations and a solid branding foundation for future marketing materials and digital campaigns.
Packages Used
Other Projects
