Digital Marketing
Branding
For From High School To Uni, we developed and managed a structured social media strategy designed to strengthen their online presence, educate their audience and create meaningful engagement with students and parents.
The Brief
From High School To Uni, a Switzerland-based education business helping students navigate the transition from high school to university, had an existing presence on Facebook and Instagram but lacked a clear strategy behind their content.
Their platforms were underutilised and needed a more consistent approach to communicate their expertise, build trust and provide valuable guidance to both students and parents during an important decision-making stage.
The objective was not simply to create content — it was to establish a digital presence that positioned the brand as a helpful, knowledgeable and approachable resource throughout the university preparation journey.
Our Approach
We developed and managed a structured social media strategy designed to strengthen their online presence, educate their audience and create meaningful engagement with students and parents.
The Outcome
The result was a more structured, consistent and purpose-driven social media presence for From High School To Uni.
By combining strategy-led content planning with ongoing management, the brand was able to communicate its expertise more effectively, provide valuable resources to its audience and create stronger digital touchpoints with both students and parents.
The Solution
Our social media management included:
- Monthly content strategy and planning aligned with the brand’s goals and audience needs
- Content calendar development to ensure consistent communication across Facebook and Instagram
- Audience-specific content creation designed to educate and engage both students and parents
- Strategic caption writing to communicate information clearly while maintaining an authentic brand voice
- Social media scheduling and publishing to maintain a consistent online presence
- Community management and audience engagement to strengthen relationships online
- Performance monitoring and optimisation using insights to continuously refine future content strategies
Title
For From High School To Uni, we refined the brand’s visual identity to create a more cohesive, professional and recognisable presence across its digital platforms.
The Brief
While From High School To Uni had an established online presence, the brand lacked a consistent visual identity.
Typography, colours, imagery and social media assets varied across platforms, resulting in a fragmented user experience that didn’t fully reflect the professionalism and guidance the business provides to students and parents.
The objective was to create a stronger brand foundation that improved consistency, enhanced usability and better represented the organisation’s supportive role throughout the university transition journey.
Our Approach
We approached the project by strengthening the core elements of the brand rather than reinventing it.
The focus was on creating a cohesive visual system that could be applied consistently across social media and future marketing material, while improving the overall user experience on key platforms such as Instagram.
Every design decision was made with intention:
to create a brand that felt approachable, trustworthy and visually consistent at every customer touchpoint.
The Solution
Key branding elements included:
- Visual identity refinement through a consistent colour palette, typography and imagery style
- Custom Instagram Highlight icons designed to improve profile navigation while reinforcing the brand identity
- Social media template design creating a consistent visual framework for future content
- Updated brand guidelines to support consistency across digital marketing and future campaigns
- Cohesive design system that could be applied across multiple digital touchpoints
The Outcome
The refreshed brand identity gave From High School To Uni a more professional and cohesive digital presence.
By introducing consistent visual standards and improving the user experience across social media, the brand became more recognisable, easier to navigate and better positioned to communicate its expertise with both students and parents.
The project also established a scalable visual foundation that could continue to support future marketing initiatives and long-term brand growth.
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