Digital Marketing
Objective
Overberg Suzuki, a newly acquired and rebranded motorcycle repair and maintenance business in the Overberg District, needed to build an online presence from scratch. Although the business name was established, there was no digital footprint in place. Overberg Suzuki specialises in the sale of new and used motorcycles, as well as the servicing and maintenance of all motorcycle brands — not just Suzuki.
Despite the business already enjoying strong word-of-mouth success and a loyal customer base, the owners recognised the importance of an active online presence to showcase their services, build trust, and maintain credibility among both existing and potential customers.
Strategy
X Digital developed a tailored digital marketing strategy focused on establishing a consistent and trustworthy online presence without the need for aggressive customer acquisition campaigns.
Key elements included:
· Social Media Set-up and Management: Creation and consistent management of Facebook and Instagram profiles, featuring regular posts that highlight their services, sales and customer success stories.
· Google Business Profile Set-up and Maintenance: A critical part of the strategy, ensuring that Overberg Suzuki appeared in local search results, allowing customers to easily find location details, operating hours, services offered and customer reviews — all vital for local SEO and building customer trust.
· Content Strategy: Development of a steady stream of authentic, service-driven content designed to maintain top-of-mind awareness among the local community.
Results
Organic Platform Growth
%
Reach
Content Interactions
Visits
%
Follows
Organic Platform Growth
%
Reach
Content Interactions
Visits
%
Follows
Post-project
X Digital continues to provide Overberg Suzuki with monthly digital marketing services, ensuring their social media platforms and Google Business Profile remain active, professional, and engaging. Through consistent posting, community management, and profile updates, we help Overberg Suzuki maintain a strong online presence, build ongoing customer trust, and reinforce their reputation as a leading motorcycle service and sales provider in the Overberg District.
Packages Used
Branding
Overview
To successfully launch Overberg Suzuki’s online presence, it was essential to first establish a strong and recognisable brand identity. This involved creating a new logo, selecting a cohesive colour palette that aligned with Suzuki’s established brand colours, and choosing complementary typography.
The goal was to set a consistent visual standard that could be applied across all digital assets, marketing materials, and social media posts to build brand recognition and trust.
X Digital developed a branding package that included:
· Logo Design: A clean and versatile logo that reflects the professionalism and expertise of Overberg Suzuki while complementing the global Suzuki brand image.
· Colour Palette Development: A custom palette inspired by Suzuki’s core colours, ensuring alignment with the larger brand while introducing unique tones to help Overberg Suzuki stand out locally.
· Typography Selection: Carefully selected fonts that balance readability with a modern, dynamic look suitable for digital and print use.
· Basic Brand Guide: A concise document outlining usage of logo, colours, and typography to ensure consistency across all platforms and future marketing materials.
Packages Used
Other Projects
