Objective

Tiletoria, one of South Africa’s leading flooring and sanware companies, needed a website that reflected their brand’s quality, style and forward-thinking approach. Their previous website was outdated, difficult to navigate and offered limited value to potential customers. As a business that doesn’t offer ecommerce, Tiletoria needed their website to serve as a powerful online catalogue — allowing customers to browse products and request quotes from their Cape Town, Johannesburg and Durban branches.

Strategy

X Digital proposed a full website overhaul with a clean, minimalistic design to better reflect the Tiletoria brand. Our goal was to improve user experience and drive customer engagement through enhanced functionality and visual appeal.

Key improvements included:

· Room visualizer tool to help customers preview products in real-life spaces

· Functional product filter to allow users to easily narrow down product selections by category, colour, finish, size and more

· Product optimisation to ensure all items were consistently categorised, labelled and displayed

· Simplified layout and intuitive navigation to streamline the browsing experience

· Enhanced quote request system linked to relevant branch locations

· Full SEO optimisation to boost visibility and attract organic traffic

Results

While the website optimisation project remains ongoing, the new website design has been successfully launched.

Post-project

X Digital continues to support Tiletoria through monthly website mainteance and management services.

Packages Used