Description
For small businesses starting their online journey and looking for essential digital marketing services.
Social Media:
Basic social media strategy development
Management of 2 x social media platforms (e.g. Facebook & Instagram)
8 x Posts per month – 2 x per week (graphics, captions & basic hashtag research)
Basic monthly performance report
Monthly content planner & scheduled posting
Optional bi-annual consultations to align goals & adjust strategy
Paid Advertising:
Basic strategy research & development
Ad Creation: 1 x Ad creative per month & copy (static ad) – 2 reverts
Campaign Set-up: Single campaign set-up & management on 2 x platforms (e.g. Facebook & Instagram)
Monthly performance report
Audience Targeting: Basic demographic & interest-based targeting
Budget Management – Excluding budget (recommended minimum budget of R500.00 per campaign, per platform)
Google Advertising:
Basic research & strategy development
Campaign Set-up: Single campaign set-up & management, 2-3 ad groups per campaign – static ads only
Ad Creation: 1 x Ad creative per month (static ad) – 2 reverts
Monthly performance report
Keyword Research: Basic keyword research
Budget Management – Excluding budget (up to R3,000 per month)
Bi-weekly performance monitoring & optimization
Basic Google Analytics set-up